Web Beacon

Web Beacon

Is an often transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed on a website or in an email that is used to monitor the behavior of the user visiting the website or sending the email. It is often used in combination with cookies. Web beacons are typically used by a third party to monitor the activity of a site. A web beacon can be detected by viewing the source code of a web page and looking for any IMG tags that load from a different server than the rest of the site. Turning off the browser’s cookies will prevent web beacons from tracking the user’s activity. The web beacon will still account for an anonymous visit, but the user’s unique information will not be recorded.

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